MARKETING, WEB DESIGN & DEVELOPMENT, WEB MAINTENANCE

IBS PAYROLL

A web-based payroll system from IBS Company.

IBS Payroll

CHALLENGE

Introducing a new payroll system software to small businesses in Cebu.

Approach

Aligning the brand visuals, website, and social media marketing with the software solution to target the intended market.

SCOPE OF PROJECT
  • Visual Branding
  • Social Media Marketing
  • Web Design
  • Web Development
  • Web Maintenance

Strategy

We had a conversation with Mr. Roland B. Villaraso to discuss the IBS Software and IBS Company, and gained a better understanding of the organization. Afterwards, we created a proposal and discussed our strategy.

digital marketing strategy proposal for IBS Payroll

The Users

IBS aims to target specific users who require solutions to their payroll-related issues, and market their software accordingly.

target audience for IBS Payroll

Design

Keeping the target market in mind, the team developed a visual brand design that aligns with the intended users. Additionally, we ensured that the office has an attractive appearance for passersby.

visual branding elements of IBS Payroll
ID Design of IBS Payroll
polo shirt design of IBS Payroll
glass sticker design of IBS Payroll
visual mock-up of IBS Payroll sticker design

Socializing the Solution

We developed a social media marketing plan for IBS Payroll, including a visual poster that aligns with the brand.

social media poster of IBS Payroll

User-Centric Web Design

A user-centric experience design for the website. 

sitemap and web mock-up design for IBS Payroll
website mock-up design prototype of IBS Payroll

Lead Form

There are 2 lead forms that we ask for the client. One is the demo form and other is to start a free trial.

demo and contact form for IBS Payroll

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